JP
We took over the creation and production of Brand SHISEIDO's campaign "DOKIDOKI". The key message combines two components, empowering women through corona, moving forward and celebrating Japanese beauty, enhancing the brand's equity. Partnering with SHISEIDO, we were in charge of planning and executing the campaign, including visuals, movies, and website creatives promoting the global development of the SHISEIDO brand throughout the next year.
資生堂のブランドSHISEIDOのDOKIDOKIキャンペーンのクリエイティブを担当しました。コロナを乗り越えて新しい一歩を踏み出す女性に向けたメッセージを日本の美をテーマにブランドエクイティを高めるクリエイティブで表現しています。ブランドSHISEIDOのグローバル展開と連動するビジュアル、ムービー、WEBサイトでのクリエイティブからユーザーアクションを含めた年間を通したキャンペーンの企画を含めて参加しています。
Graphic
Art Director: Suguru Sone (nanou inc.)
Photographer: Koichiro Doi
Producer: Yusuke Sasamura (nanou inc.), Yusuke Hino (nanou inc.)
Leaflet
Designer: Suguru Sone (nanou inc.)
Copy: Noriko Matsubara (SHISEIDO)
Producer: Yusuke Sasamura (nanou inc.), Yusuke Hino (nanou inc.)
Movie
Director: Satoki Kaneda (EPOCH Inc.)
Cinematographer: Koichiro Doi
Producer: Yusuke Sasamura (nanou inc.), Yusuke Hino (nanou inc.), Ryuji Shirakoma (TRIVAL inc.)
Art Director: Suguru Sone (nanou inc.)
Photographer: Koichiro Doi
Producer: Yusuke Sasamura (nanou inc.), Yusuke Hino (nanou inc.)
Leaflet
Designer: Suguru Sone (nanou inc.)
Copy: Noriko Matsubara (SHISEIDO)
Producer: Yusuke Sasamura (nanou inc.), Yusuke Hino (nanou inc.)
Movie
Director: Satoki Kaneda (EPOCH Inc.)
Cinematographer: Koichiro Doi
Producer: Yusuke Sasamura (nanou inc.), Yusuke Hino (nanou inc.), Ryuji Shirakoma (TRIVAL inc.)