JP
For the re-launch SHISEIDO's makeup products, we were in charge of producing website page introducing a campaign special movie.
This film depicts Elena(Princess Kaguya) wavering between her best friend Rina(Samurai Zombie) and her lover ENDo(Dracula). We expressed the message of ‘’Makeup has power’’ which means makeup can turn into courage.
We hope that SHISEIDO's new makeup line can provide you with the courage to tackle new things. The storytelling of the movie transcends beyond boarders, globally and beyond genders, using latest techniques of production and web-based direction.
This film depicts Elena(Princess Kaguya) wavering between her best friend Rina(Samurai Zombie) and her lover ENDo(Dracula). We expressed the message of ‘’Makeup has power’’ which means makeup can turn into courage.
We hope that SHISEIDO's new makeup line can provide you with the courage to tackle new things. The storytelling of the movie transcends beyond boarders, globally and beyond genders, using latest techniques of production and web-based direction.
資生堂を代表するグローバルブランド・SHISEIDOのメイクアップ商品のリニューアルに伴う、スペシャルムービーを紹介するWEBサイトの制作を担当しました。
動画では親友リナ（ゾンビサムライ）と恋人であるエンドゥ（ドラキュラ）の間で揺れるエレーナ（かぐや姫）の恋心を描いたフィルムを通して、メイクが迷った時・新しい何かに立ち向かう時に背中を押してくれる「勇気」に変わるという「メイクの力」を表現しています。国境や性別を超えた動画の世界観と制作の裏側を最新のWEB演出で表現しています。
